Vienna Insurance Company – Trucks

Lovemarks Video

Another in the series from Vienna Insurance, highlighting the benefits of a good night’s sleep. MUW Saatchi & Saatchi, Slovakia Credits: Client: Kooperativa Insurance, member of VIG Group Creative Director: Rasto Ulicny Art Directors: Radim Blaho Copywriters: Jozef Chmel, Katarina Kureckova, Rasto Michalik Account Handler: Roman Klubal Production company: AviStudio Director: Vlado Struhar Post-production company:…

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Thunder on the Mountain


Although the food service industry is solid, nothing is guaranteed as we face tough choices in testing times. In this presentation at Boston Pizza’s annual franchisee conference in San Diego – themed “The best you can be” – Kevin Roberts shares six key ingredients to rise to this challenge.

A Time for Love


In this presentation at the IAA Forum in Zürich, Kevin Roberts speaks of the challenges facing advertisers everywhere in this frosty economic climate. He also delivers a call to action for marketers to push their brands into Lovemarks territory, in order to survive and thrive.

A Luxury Truth – Il Sole 24 Ore (PDF)


Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)

You Have to Sell Hope – Le Soir (PDF)


Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)  

Livin’ in the Future


In this address to Saatchi & Saatchi clients and employees in Brussels, Kevin Roberts shares five ways to Win Ugly in 2009 by creating priceless Lovemarks value.

Loyalty Beyond Reason


Extraordinary upheavals throw up extraordinary risks, problems and of course opportunities. In Kevin Roberts’ recent address at the Expomanagement conference in Buenos Aires, he talks about creativity, optimism and Argentina’s role in the new world of ideas.

Walk Through the Fire


Kevin Roberts’ lecture at Syracuse University looks at the concept of brand loyalty, the importance of positive attitudes and the meaning of True Blue. Kevin explains that “these are times for emotional toughness. We have to push new limits and conjure new positions that take our emotions to places they haven’t been before”.

True Faith


Some of the most innovative ideas are generated during tough times. Kevin Roberts Presentation at the Insider’s Creative Forum in Manchester, focuses on five ideas to help transform MediaCity UK into a Lovemark and a creative hub. Kevin reiterates the importance of the creative community as a powerful tool against the current economic slowdown.