“Marketing Is Dead” says Saatchi & Saatchi CEO

Interview

Presenting at The Institute of Directors’ Annual Convention in London, Kevin Roberts claims that the “marketing is dead”. “To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy,” he says.  

Ad-Vantage Kevin – The Straits Times (PDF)

Interview

Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.  

Brands Must Make Emotional Connections – Bloomberg

Kevin Video

Kevin Roberts, chief executive officer of Publicis Groupe SA’s Saatchi & Saatchi Worldwide, talks about marketing strategies. Roberts also discusses his book “The Lovemarks Effect: Winning in the Consumer Revolution.” He talks with Pimm Fox on Bloomberg Television’s “Taking Stock.”

The Power of Lovemarks – WOBI

Interview

In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.

Winning In The Age Of Now

Speech

Presenting at the 2012 Entrepreneur Organization University held in Queenstown, New Zealand, Kevin Roberts shares with the world’s most influential community of entrepreneurs ideas and frameworks for “Winning in the Age of Now”.

From Here To Forever

Speech

Delivering the opening keynote speech at MIDEM’s Visionary Monday held in Cannes France, Kevin Roberts shares how marketers can build loyalty beyond reason for their brands through music and turn their brands into Lovemarks.