Presenting at The Institute of Directors’ Annual Convention in London, Kevin Roberts claims that the “marketing is dead”. “To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy,” he says.
Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.
Kevin Roberts, chief executive officer of Publicis Groupe SA’s Saatchi & Saatchi Worldwide, talks about marketing strategies. Roberts also discusses his book “The Lovemarks Effect: Winning in the Consumer Revolution.” He talks with Pimm Fox on Bloomberg Television’s “Taking Stock.”
Speaking to audiences in Mumbai, Kevin Roberts comments that while Indian business may be slow, Indian consumers are not, and this is a place of great potential to speed things up and inspire people and movements.
In his first visit to India in 25 years, Kevin Roberts, urged marketers to be creative leaders. “It’s no longer about one single big idea; creative leaders have to have a lot of creative ideas. And creative leaders must be able to surprise you with the obvious.”
Speaking in Dubai, Kevin Roberts calls on the ‘entrepreneurial spirit’ which comes naturally to people in the Middle East, saying it is an invaluable trait for ensuring brands are sustainable through troubling economic times.
In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.
Presenting at the 2012 Entrepreneur Organization University held in Queenstown, New Zealand, Kevin Roberts shares with the world’s most influential community of entrepreneurs ideas and frameworks for “Winning in the Age of Now”.
Delivering the opening keynote speech at MIDEM’s Visionary Monday held in Cannes France, Kevin Roberts shares how marketers can build loyalty beyond reason for their brands through music and turn their brands into Lovemarks.