Google Zeitgeist – Attraction Economy

Kevin Video

Excerpt from the Google Zeitgeist presentation in London on 21 May 2007. A seven minute journey from Attention to Attraction. This clip illustrates the path to success in the Attraction Economy – moving beyond analyzing the market to being inspired by the market. Footage includes the All Blacks Haka and a TVC for Care NZ….

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Come to the Edge

Speech

A speech to the U.S. Women Presidents’ Organization annual conference in Phoenix, offering eight ways to attract consumers in the coming decade. The WPO is a national forum for accomplished women presidents to drive their businesses to the next level.

Come to the Edge

Kevin Video

Video of a presentation to Wellington City Council on 04 April 2007. Wellington, the most southerly capital on the planet, has one of the world’s great lifestyles. However, the city is falling back economically as other centers face off for capital, talent, and growth. This speech to city council management and business people aims to…

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You Rock My World

Speech

When you’re talking about tough tasks, marketing to under 20-year-olds is right up there. It’s time for technology, social networks and a large dollop of the ‘cool’ factor. This presentation made at the Youth Marketing Mega Event offers seven ideas to stand out from the crowd.

Black Beauty – NZ Listener (PDF)

Interview

An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.