Rocking the World

Speech

Addressing the crowds at Radio City Music Hall for the HSM World Business Forum, Kevin Roberts puts forward answers to two big questions: How do leaders win in this time of new frugality? And how do marketers create “Loyalty Beyond Recession”?

We Need to Lift Our Game – Marketing Interactive

Interview

Advertising agencies haven’t reinvented the way they work or the value they bring to clients during the recession, according to Saatchi & Saatchi Worldwide CEO Kevin Roberts. Roberts, who was in Singapore this week, spoke with Marketing TV about ‘Winning Ugly’, his set of principles for beating the recession, and about how currently there are too many…

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Closer to Love

Speech

Standing against the forces of darkness are creativity and innovation, connectivity and togetherness, inspiration and love. In a speech for Enel’s Orienta series in Rome, Kevin Roberts outlines his strategy to face this tough outlook and move into the Lovemarks “win zone”.

The Opportunity Economy — YMCA Raise Up n Represent 09

Kevin Video

As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”.  Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.

The Opportunity Economy

Speech

As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”. Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.

The Only Way Is Up

Speech

Speaking to the HSM World Sales and Marketing Forum in Sao Paulo, Kevin Roberts outlines how to create a world beyond recession, using the organizing idea of Lovemarks. Talking survival, creation, innovation and endurance, Kevin gives the key drivers to deliver priceless value to consumers who are reframing in the light of today’s tough times.

Water in Communication – Oxygen (PDF)

Interview

Article by Kevin Roberts for the Italian magazine, Oxygen. “[H2O] represents much more than an obvious combination of chemical elements: water is life, and today it can turn into the heart of a revolution that will lead to a Blue Planet, to a sustainable future for all of us.”

More City Marketing Needed – Il Sole 24 Ore (PDF)

Interview

Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”

Toyota Prius – Harmony

Lovemarks Video

Eye-catching spot showing a planet in harmony, with humanized clouds, fields and flowers bursting into song. Saatchi & Saatchi, Los Angeles Credits: ECD: Mike McKay CD: Andrew Christou Integrated Design CD: Ryan Jacobs ACD Art Director: Sean Farrell ACD Art Director: Tito Melega ACD Copywriter: Simon Mainwaring Senior Producer: Jennifer Pearse Production Coordinator: David Weaver…

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Love Revelation

Speech

As pressure rolls on through markets and households, brand loyalty has never mattered more to businesses. In this presentation at the Snackex 2009 conference in Berlin, Kevin Roberts uncovers the secrets to innovating, connecting and winning, by turning price-focused value into priceless Lovemarks value.