Archive Site 1997–2016
Kevin Roberts
The Consumer is Boss L’Espresso (PDF)
Interview
2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.
New-Business Development Tool Masquerading as a Book – Advertising Age
Interview
A discussion with Advertising Age Editor Jonah Bloom about the Lovemarks story and the new book, The Lovemarks Effect.
Creation in the Age of Sisomo
Speech
Every year France’s Méribel Ad Festival attracts hundreds of advertising clients, producers, directors and media representatives to celebrate the best work within the industry. This keynote speech made during the 2006 Festival looks at winning in the world of sisomo.
Holiday Shopping Trends in the US – CBS News Sunday Morning (Video)
Interview
Holiday Shopping Trends in the U.S.
The Lovemarks Effect, Toyota and CNBC’s new website – CNBC’s On The Money (Video)
Interview
The Lovemarks Effect, Toyota and CNBC’s new website.
A Tale of Two Hundred Cities – L’Espresso (PDF)
Interview
Tracking the rise of large cities in the world, this column for Italy’s L’Espresso magazine Kevin Roberts looks at how to make cities work and how to make cities win in a rapidly urbanizing metro-competitive world.
ABC Radio National
Interview
New Trends in Marketing
WJYE Radio – Buffalo, NY
Interview
The Lovemarks Effect and the evolution of the Lovemarks concept.
Lovemarks Mediacat Forum
Kevin Video
A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
Lovemarks – Mediacat Forum
Speech
A speech to an audience of senior staff working in Turkey’s advertising and media industries. This keynote presentation offers ten ideas to make magic in Turkey – Lovemarks, sisomo and the Attraction Economy.
BusinessWeek
Interview
The Lovemarks Effect
CNBC – Squawk Box (Video)
Interview
A discussion about the new book The Lovemarks Effect – Winning in the Consumer Revolution with the team from CNBC’s Squawk Box.
TVNZ One News (Video)
Interview
A story by Melissa Stokes from New Zealand’s One News looking at some big plans and big ideas for the game of rugby in the USA.
Believe in Love: The Lovemarks Effect
Speech
A keynote address to the Food & Beverage Summit in Montreux, Switzerland. This speech focuses on retail and consumer relationships, and links in to the work of Saatchi X. Believe in Love offers seven ideas to help the food and beverage industry to move forward in the 21st century.
