Winning Ugly: Innovating in Times of Crisis

Speech

In this presentation at the Marketing Innovation Forum in Sofia, Kevin Roberts stressed the pivotal role that ideas and innovation will play to counteract the current downturn. “In the midst of catastrophe innovation is crucial. Your job is to reset your priorities…win now and you win for years to come.”

Experiences from the Corporate Trenches

Speech

Kevin Roberts’ recent address to the 20th Annual Leadership Congress of the ACEO in Athens “Smart Leaders Bad Decisions” looked at how to win in the new reality, and tackled “en passant” the issue of making and avoiding mistakes.

Rebranding America – PaperMag

Interview

Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.

Straight From the Heart

Speech

Kevin Roberts lays down a challenge to make the leap from being Liked to being Loved, in this presentation at the 2009 Boarding Schools Association conference in Oxfordshire, UK. Roberts also discusses the concept of Peak Performance, which he believes is the second key to elevating boarding and Britain.

Ad Review Awards

Speech

In 2008 you had to be a radical optimist. 2009 demands the same. And more. In this keynote presentation at the South African Ad Review Awards in Johannesburg, Kevin Roberts serves up seven ways to Win Ugly in 2009 and talks about the importance of creativity and ideas to get through us these stormy economic seas.

Magic Dance

Speech

In this presentation to students at the American University in Dubai, Kevin Roberts talks about the role of business and creativity in this new Age of Ideas. Dubai is at the crossroads of culture, creativity and commerce so it has the perfect opportunity to get to the future first – Roberts gives the students five shortcuts.

Vienna Insurance Company – Trucks

Lovemarks Video

Another in the series from Vienna Insurance, highlighting the benefits of a good night’s sleep. MUW Saatchi & Saatchi, Slovakia Credits: Client: Kooperativa Insurance, member of VIG Group Creative Director: Rasto Ulicny Art Directors: Radim Blaho Copywriters: Jozef Chmel, Katarina Kureckova, Rasto Michalik Account Handler: Roman Klubal Production company: AviStudio Director: Vlado Struhar Post-production company:…

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Thunder on the Mountain

Speech

Although the food service industry is solid, nothing is guaranteed as we face tough choices in testing times. In this presentation at Boston Pizza’s annual franchisee conference in San Diego – themed “The best you can be” – Kevin Roberts shares six key ingredients to rise to this challenge.