A Time for Love

Speech

In this presentation at the IAA Forum in Zürich, Kevin Roberts speaks of the challenges facing advertisers everywhere in this frosty economic climate. He also delivers a call to action for marketers to push their brands into Lovemarks territory, in order to survive and thrive.

The Big Life

Speech

The road to success is built on ideas. Ideas are flames of the imagination. Ideas light up the world. In Kevin Roberts’ recent lecture to students at Ripley St. Thomas School, he outlines five big ideas to put them on the path to the Big Life.

A Luxury Truth – Il Sole 24 Ore (PDF)

Interview

Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)

You Have to Sell Hope – Le Soir (PDF)

Interview

Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)  

Livin’ in the Future

Speech

In this address to Saatchi & Saatchi clients and employees in Brussels, Kevin Roberts shares five ways to Win Ugly in 2009 by creating priceless Lovemarks value.

Loyalty Beyond Reason

Speech

Extraordinary upheavals throw up extraordinary risks, problems and of course opportunities. In Kevin Roberts’ recent address at the Expomanagement conference in Buenos Aires, he talks about creativity, optimism and Argentina’s role in the new world of ideas.

Walk Through the Fire

Speech

Kevin Roberts’ lecture at Syracuse University looks at the concept of brand loyalty, the importance of positive attitudes and the meaning of True Blue. Kevin explains that “these are times for emotional toughness. We have to push new limits and conjure new positions that take our emotions to places they haven’t been before”.

True Faith

Speech

Some of the most innovative ideas are generated during tough times. Kevin Roberts Presentation at the Insider’s Creative Forum in Manchester, focuses on five ideas to help transform MediaCity UK into a Lovemark and a creative hub. Kevin reiterates the importance of the creative community as a powerful tool against the current economic slowdown.

Welcome to the Jungle

Speech

Sports is the greatest show on Earth. It has the power to unite nations. This speech presented at the 6th Annual Relay Worldwide Sports Sponsorship Symposium highlights how brands can become Lovemarks. Kevin talks about the need for brands to connect individually with fans, and stresses how fundamental such loyalty is to sports.