On the Wings of a Dream


A speech held at the Ad:Tech Media Marketing Conference: No holding back. In the 21st Century you need to embrace technology and the future. It’s time for the convergence of sight, sound and motion. Sisomo is a part of our lives, more than ever before, and, along with Lovemarks, is the only way to win in the Attraction Economy.

Kevin Roberts at Ad:Tech 2005

Kevin Video

Excerpts from a keynote address to Ad:Tech, Media Marketing Technology 7 November 2005, New York. A six minute clip on winning in the Attraction Economy – creating loyalty beyond reason, building emotional connections, Lovemarks and sisomo. Many thanks to AdAge.com for this video footage.

Take My Breath Away


A presentation held at the Fairchild Summits Apparel CEO Summit: Ideas fuel dreams and inspiration. Fashion is an idea driven industry, and pursues the same aims. In the midst of a consumer revolution, here’s five ideas for getting fashion closer to consumers’ hearts. Love is the key, and the theatre of dreams is the new place to play. Winner takes all.

The Modern Marketplace


An address to the Worldwide Marketing & Sales Forum: A message so important it had to be shared four times. Ten ideas for winning in the contemporary marketplace, and a survival guide for the new Consumer Republic.

Kevin Roberts & Renzo Rosso – Fifty (PDF)


“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”