Good Stories Sell

Interview

According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.

Claiming Our Humanity in a Digital Age: Big Questions in Vienna

Interview

What does it mean to be human? New Zealander Kevin Roberts, Executive Chairman of Saatchi & Saatchi, captured its essence in a video-laced presentation to illustrate the ‘unreasonable power of ideas’. Rational thinking leads to conclusions but it takes emotion to get action and to generate ‘loyalty beyond reason’.

The Emotions That Make You More Creative

Interview

Keynote speaker at the Good Day At Work Conversation 2015, Kevin Roberts, spoke at length about the power of emotion for inspiring and motivating the people around you. If you want to create change – if you want to create movements – then you have to connect with people on an emotional level.

Let’s Talk About Health and Wellbeing

Interview

A revolution is needed in wellbeing to drive it up the corporate agenda. Kevin Roberts, executive chairman, Saatchi & Saatchi, provided the morning’s keynote address and gave a personal insight into inspirational leadership and how business can draw on emotions and work relationships to deliver sustainable value.

In the Digital Age, it’s All About the Permanent Brand

Interview

When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…

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Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

Interview

The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

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Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

Interview

The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

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What Is An All Blacks Win Worth?

Interview

Saatchi & Saatchi advertising boss Kevin Roberts believes winning has never been so important to expanding the All Blacks’ global appeal. “The dream of this team is to be the best rugby team that ever played the game and to do that you’ve got to win back-to-back World Cups,” he said last week.

Create Brands That Transcend Marketing 3.0

Interview

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.