The challenge for the wine industry is for vintners to sell dreams instead of prices – emotion is the key to making a mark in viniculture.
Winning the shopping challenge will be an obsession of 21st century business. The second edition of the book “Lovemarks” includes a chapter exploring the rising importance of store environments to brand marketing.
This column states a claim for ‘The War on Terror’ being reframed into a more inclusive campaign such as ‘The Fight for a Better World’.
Spanish newspaper interview about consumers, multinationals, the media and advertising colleagues.
An address to the Greater Cincinnati Chamber of Commerce: Cincinnati business leaders explore the region through the Love/Respect axis. A backgrounder on the Lovemarks story, and a six-course menu of ideas. Key ingredients include Mystery, Sensuality and Intimacy, Loyalty Beyond Reason, Inspirational Consumers, Sight, Sound and Motion.
Do you believe in chance, probability, conspiracy, serendipity or synchronicity? This column brings together theories on coincidence and thin slices of synchronicity
An address to the Retail Council of Quebec Annual Convention: Shopping is everywhere. It’s pervasive, restless, and a paradox. It’s a gas! Gas! Gas! Mystery, Sensuality and Intimacy have the power to take you past this – to make you Irresistible. Canadian retailers get shown how to activate the drama of the brand where it matters – to turn shoppers into buyers.
A look at making capitalism a more inclusive venture so it can become the global engine room of change for good.
Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.
European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas. Success depends on inspiration – and, at its best, inspiration is about love.
A discussion with Style magazine about staying open to Love – Falling in love with ideas, following your heart and pursuing failure.
20 ways to deal with the future – including the will to get involved and to communicate via emotions, dreams, love, optimism and imagination.
Croatian magazine Epoha takes a look at the realization behind Lovemarks – that long-term emotional relationships are key to creating value and benefits for everyone.
A look at the modern dilemma of Sleep – the Bermuda Triangle of science and the El Dorado of enterprise. How might we connect our dreams with actions?