Archive Site 1997–2016
Kevin Roberts
Zoledziowski: Expansion during Recession – Biznes Warszawski (PDF)
Interview
Marek Zoledziowski, CEO of Saatchi & Saatchi Poland, announces plans to increase the company’s turnover by 10% to a local business weekly.
We are Enjoying the Recession! – Rzeczpospolita (PDF)
Interview
A newspaper Q&A which includes questions on leadership during a recession and Poland’s EU opportunities.
Love Without Reason – Media I Marketing (PDF)
Interview
Media I Marketing magazine looks at the Cannes Advertising Awards, Procter & Gamble’s commitment to creativity, and the importance of dreams.
Lovemarks: Loving Brands – Brief Magazine (PDF)
Interview
An article on Lovemarks, a philosophy that approaches brands and products, with the conviction that emotions are pivotal to human and consumer behavior.
Brand New Day
Speech
An address to the Women in Business Inaugural Conference, Judge Institute of Management (Judge Business School), University of Cambridge. Business has global credentials to make the world a better place. By creating self-esteem through jobs, choices, opportunities and challenges. By focusing the power of ideas on innovating for the greater good.
Gotta Find a Way!
Speech
An address to the 10th International Snackex Conference. Curiosity is a human quality that can deliver true and relevant insights on the road to discovering Lovemarks, and it can be as simple as talking to real people in real time. Europe’s snack industry leaders get some food for thought on escaping the commodity trap.
Love In Business – CNBC Powerlunch (Video)
Interview
An interview with Michelle Caruso-Cabrera, discussing current issues facing the advertising industry, and the importance of Love in business.
The Business of Love – Clarity, KPMG Magazine on Economics and Society (PDF)
Interview
Love steps inside the French and German pages of KPMG Switzerland’s Spring 2003 ‘Inspiration’ edition of Clarity.
A Dreamer in Advertising – De Standard (PDF)
Interview
An article about emotion, love, dreams, spots, humour and being Kevin!
Love’s Transformation
Speech
An address to the Unie der Belgische Adverteerders. Emotion is the primary motivator and ultimate game breaker. By building on Respect and igniting Love, Lovemarks are a call to action. Belgian advertisers go inside mystery, sensuality and intimacy to develop an understanding of the brands people love.
Saatchi Makes A Beeline For Kodak – Advertising Age (PDF)
Interview
An announcement of Saatchi & Saatchi’s desire for a fourth global client. Eastman Kodak Co. and a ‘big brewer’ are reported to be among its intended prospects.
A Little Bit Of TLC…And A Lot Of P&G – Financial Times (PDF)
Interview
A look at the need for emotional connections and the development of brand loyalty for key client Procter & Gamble.
Stairway To Kevin Leads To Saatchi Lair – The New Zealand Herald (PDF)
Interview
A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.
World Business Review Talks To Kevin Roberts – BBC World Service (Audio)
Interview
A discussion about ‘Lovemarks’, and the background to Saatchi & Saatchi’s 2002 success.
