An address to the Advertising Research Foundation Conference in New York. In the attention economy, the challenge for advertisers and agencies is to develop ways of communication which cut through the background noise of a crowded media environment.
An address to the Advertising Agencies Association in Auckland. A brand is the only real asset a company has. In today’s business environment, building a strong brand is the single most compelling imperative facing all companies. A brand is the critical interface between companies and consumers. In most cases, a brand is the only thing which differentiates your company’s products from those of your competitors.