Walmart – Greenlight A Vet

Lovemarks Video

Veterans Day is just around the corner, and we could not be more excited for our latest work with Walmart, Greenlight-A-Vet. America’s veterans are some of our nation’s bravest, hardest-working men and women. However, it’s hard to show them the appreciation they deserve when, back home and out of uniform, they’re more camouflaged than ever….

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UK Hotel Industry On a Roll, Experts Say

Interview

The United Kingdom hotel industry is on a roll in London and the regions. “Hoteliers need to leverage this position by communicating even more so with guests to not lose further ground to online travel agencies”, said Kevin Roberts, executive chairman at advertising agency Saatchi & Saatchi, during an opening keynote.

Mount Franklin – The Nation’s Hydration

Lovemarks Video

Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’ created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball. The campaign features popular Aussie actor Josh Lawson and Australian media personality and…

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&THEN DMA Conference – Boston

Speech

“Big Data, Meet Big Love” We live in a Connected World. We live in a Connected World. A world where the number of mobile devices exceeds the number of people. Where machines talk back to people and where cars learn to drive themselves. Where Reason meets Emotion, and Big Data meets Big Love. And at…

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Cheerios – Grandpa

Lovemarks Video

Cheerios’ Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone Matt Smukler directs another winner. CREDITS Client: Cheerios Agency: Saatchi & Saatchi, New York Chief Creative Officer: Jay Benjamin Executive Creative Director: Peter Moore Smith Creative Director: Johnnie Ingram Copywriter: Brad Soulas Vice President, Executive Producer: Dani Stoller Producer: Ali…

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Toyota – Auris

Lovemarks Video

With a nation-wide campaign in Germany, Toyota is launching its flagship in the C segment – the new Auris. Scenes of a happy bromance: two friends, a road trip through magnificent landscapes and the joy of sharing an unforgettable experience. That’s the focal point of the new Toyota spot with the familiar buddies Jan-Josef Liefers…

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Why Modern Brand Strategy is about being a Lovemark – CMO.com

Interview

Saatchi & Saatchi brand and marketing guru shares his views on the role of the CMO, digital disruption and creativity in the face of data-driven marketing Modern marketing is about creating ‘lovemark’ brands that engage emotionally with consumers and create loyalty beyond reason, one of the world’s leading brand strategist claims. According to Saatchi &…

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Forget what everyone has been saying: TV doesn’t have a ‘terminal disease’ — it’s still number one – Business Insider

Interview

Kevin Roberts is executive chairman at advertising agency Saatchi & Saatchi and head coach at advertising agency network Publicis Groupe. Four billion TV watchers can’t be wrong. I’m in the UK right now attending the Rugby World Cup, the third most-watched televised sporting event on earth, behind only the FIFA World Cup and the Olympics,…

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