Resort World Manila – Cinema Roulette

Lovemarks Video

She was expecting a casual movie night at Resorts World Manila’s Newport Cinemas. Instead, this woman ended up winning P1,000,000.00. Cinema Roulette was a stunt created by Ace Saatchi & Saatchi, where movie-goers were surprised with a chance to win the huge cash prize. The entire cinema was dressed as a large roulette table. Before…

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Creative Leadership – Berkeley Uni MBAs

Speech

Creative Leadership: A Supercharged Approach To Success In Today’s Turbulent Environments Leading a business is about winning, and winning has got tougher because we live in a VUCA world. VUCA RAP SUPERVUCA delivers a brave “now” world, a real-time, on-demand, see-through Age of Now—a thriving eco-system of connectivity, community, and conversation. ERA OF NEW AGE OF…

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Fibre One – Expecting

Lovemarks Video

Fiber One worked with Saatchi & Saatchi New York and singer Michael Bolton to bring their ‘Expecting’ campaign to life. The new spot is a story of expectation, struggle and patience. Bolton’s song ‘I Just Can’t Wait to Meet You’ was written especially for the commercial.

Andes Beer – Fairest Night of All

Lovemarks Video

Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night….

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BGH – Chase

Lovemarks Video

Director: Jonathan Gurvit Production: Primo Executive Producer: Alejandro Di Michele Producer: Victoria Piantini Photographer: Leandro Filloy Art direction: Rafa Olarra Stylist: Abril Bellati Post production coordinator: Sebas Lopez Agency: Del Campo Saatchi & Saatchi Executive creative directors: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina Creative directors: Agustín Suarez, Sebastián Duccoli Writer: Juan Seillant Art Director:…

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Super-Pharm – M6 Razors

Lovemarks Video

“My New Face”, a three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm’s private label line of Life M6 razor blades A man shaves 14-year-old beard and his family’s reaction Is priceless.

Pampers – Pooface

Lovemarks Video

‘Pooface’ is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing a poo. From the initial build up, to the…

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Rekorderlig – Silver Skaters

Lovemarks Video

“Silver Skaters” features a pair of unconventional but spectacularly talented ice skaters and their evangelical coach, as they create an ethereal routine that looks – and sounds – unlike any other. Created to feel undeniably Swedish, and beautifully premium, with a touch of the quirky humour that Scandinavians are famous for. The idea was born…

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Insights for Industry Leaders – Maggs on Media

Interview

While in Cape Town, Kevin Roberts meets with Maggs on Media and discusses learnings that industry leaders can have by looking at the All Blacks culture and family, purpose-driven companies and how you create Loyalty Beyond Reason. Interview starts at 2:50mins.

5 Ways to be a Super-Work-Star – fin24

Interview

According to Kevin Roberts, worldwide executive chair of Saatchi & Saatchi, one needs five things to be successful in a job these days: IQ (intelligence quotient): Look for smart employees who can move, think and do fast. EQ (emotional intelligence): In a world of empathy and intuition one must be able to follow your instinct…

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Tap ‘Return on Involvement’ For Competitive Edge – fin24.com

Interview

Carrin Smith from fin24 met with Kevin Roberts in Cape Town and discusses building competitive advantage through creative leadership and where great creativity comes from. Cape Town – Building competitive advantage needs creative leadership and great creativity comes from the edge, usually not via the middle, according to Kevin Roberts, Worldwide executive chair of Saatchi…

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Pampers – Hush Little Baby

Lovemarks Video

Babies bring out the best in all of us. That’s why there’s nothing we wouldn’t do to make life #BetterForBaby. We couldn’t be prouder to help create this film for Pampers that plays with a traditional lullaby, and in doing so shows the positivity babies inspire in the world.