The Secret to Keeping Young, Ambitious Talent? Let Them Go.

Interview

How does the head of global advertising giant Saatchi & Saatchi keep top talent? He doesn’t. Actually, he’s thrilled to have his employees leave the company, go off and embark upon new adventures. Kevin Roberts knows that if he gives his employees four things — responsibility, learning, recognition, and joy — they will want to…

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Why Your Brand Is More Important Than Your Product – Entrepreneur

Interview

By: Catherine Clifford Entrepreneur.com Push aside your business plan and stop obsessing over your product dimensions. First, you need to think about your brand. “Product first is very retro, very 1980s. We have to put the idea first,” says Kevin Roberts, who has served as global CEO of advertising juggernaut Saatchi & Saatchi since 1997. Saatchi…

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We Will Run More Global Pitches From India Now: Kevin Roberts – Business Standard

Interview

Interview with Worldwide CEO of Saatchi & Saatchi By Viveat Susan Pinto | Mumbai One of the longest serving chief executives in advertising, Kevin Roberts of Saatchi & Saatchi will make way for a new leadership team beginning next year. Robert Senior takes over as worldwide CEO, while Roberts, 64, will be the executive chairman….

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The Future of Engagement Is Big Data Plus Big Emotion – Advertising Age

Interview

This article is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also…

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Emerging Trends in Retailing: Emotionally Connecting with Shoppers

Speech

Kevin Roberts’ keynote on ‘The Power of Emotion’ at the fourteenth annual Emerging Trends in Retailing Conference. Held at the University of Arkansas by the Center for Retailing Excellence within the Sam M. Walton College of Business, the conference theme was ‘Emotionally Connecting With Shoppers’ and focused on the importance of emotionally connecting with shoppers to drive sales and deliver outstanding business results for brands and retailers.

Leica – 100

Lovemarks Video

Leica took the camera out of the studio and placed it into real life. To celebrate the German brand’s 100 year anniversary and to demonstrate it’s influence on the history of photography, we are shown 35 iconic photographs and reminded that even the ones that weren’t taken with a Leica, were taken because of a…

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Toyota Hilux – Unbreakable

Lovemarks Video

New work highlights the fact that the unbreakable Hilux deserves an equally unbreakable driver… Sydney – Saatchi & Saatchi Australia’s latest campaign for Toyota Hilux. Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux. Saatchi & Saatchi ECD Mike Spirkovski…

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Winning in the Age of Now – ESOMAR

Speech

Kevin Roberts returns to ESOMAR ‘What Inspires?’ Congress 2014 with an optimistic message about the role of Big Love amidst a sea of Big Data. Winning remains the #1 imperative of business, but in this hyper-connected and digitally enabled world, “winning” has a much broader meaning than coming first or beating expectations. Ideas, velocity and the ability to emotionally inspire people to participate in your brand conversation are at the heart of the new domain of creative leadership.