Archive Site 1997–2016
Kevin Roberts
Start Me Up
Speech
Kevin Roberts gives keynote speech at the 6th Annual Global Competitiveness Forum “The Entrepreneurship Imperative” held in Riyadh, Saudi Arabia, sharing three ways to win in the region.
Kevin Roberts: “Italy Will Win Its Challenges Because It’s Open to Change and Passionate” – Il Sole 24 Ore
Interview
Kevin Roberts discuss creativity is what the advertising world must to rely on to get through this difficult economic period. (In Italian)
Interview of the Month: Kevin Roberts – Musique Info (JPG)
Interview
Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.
Head of Saatchi & Saatchi Into Capitalism – TV Rain
Interview
Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.
How to Reverse NZ’s Economic Decline – The Dominion Post
Interview
In an essay ‘Living at the Edge’ published in Auckland University’s Business Review publication, Kevin Roberts addresses the state of New Zealand’s economy and offers a strategic framework to improve national debt.
Managing Innovation – Meet the Boss TV
Interview
Kevin Roberts steps away from cliché business advice and comments that for unprecedented financial success in the business of creativity and innovation, the enterprise needs to be one that is based on family values.
Marketing Creativity Not Expensive – CNBC Asia
Interview
Kevin Roberts talks about trends in advertising spend and Saatchi & Saatchi’s aim towards more creative marketing.
Visiting the Suburbs Briefly Doesn’t Work – Valor
Interview
The current trend of advertisers directing efforts into occasionally visiting suburban homes to visualize how to reach their goal audience is described as limiting and pointless by Kevin Roberts.
Should You Make Friends With the Boss? – CNN
Interview
Kevin Roberts describes the ideal staff relationship and how modern workplace culture has transformed employer/employee dynamics.
Lenovo – Those Who Do
Lovemarks Video
Made for the inspired thinkers who roll up their sleeves and make things happen. Saatchi & Saatchi New York Chief Creative Officer: Con Williamson Executive Creative Director / Art Director: Brian Carley Creative Director / Copywriter: Justin Ebert Director of Production: David Perry Executive Producer: Jerry Boyle Producer: Bob Shriber Production Co: ARF & Company…
Ticket for Success – Scoop
Interview
As part of this year’s fundraising campaign for New Zealand’s Women’s Refuge, Kevin Roberts is offering a one-on-one meeting in New York to an up and coming entrepreneur. “I believe the country consistently breeds people with great ideas”, says Roberts.
Counting the Beats – Research
Interview
Almost a decade ago, Kevin Roberts said in a presentation to ESOMAR that question-based methods only focused on what people thought, not what they felt. Brian Tarran of Research magazine revisits this notion and asks Roberts what his verdict is on the research industry’s efforts over the years to integrate emotion into its practice.
T-Mobile – Welcome Home
Lovemarks Video
Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5. Saatchi & Saatchi UK Creative Director: Paul Silburn, Kate Stanners Copywriter: Steve Howell Art Director: Rick Dodds Planner: Tom Gibson, Richard Huntington Account Handler: Laura Mills, Sarah Campbell, Clare Woolfenden, Charlie Pym TV Producer: James Faupel Media Buying Agency: Mediacom Media…
Set Fire To The Rain
Speech
In this presentation to Spotlight On Lancaster at Lancaster University, Kevin Roberts talks about enabling, energizing and activating creative partnerships and achieving Vibrant, Crazy, Unreal and Astounding impact.
