Samsonite – Versus Gravity

Lovemarks Video

Samsonite products are a force to be reckoned with. To showcase just how robust their luggage is, Samsonite have put their designs to the test in a series of tongue-in-cheek online videos. At the forefront of their market for over 100 years, they have a long history of rigorous and unique quality testing methods. To…

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Cheerios – Gracie

Lovemarks Video

Notice anything familiar about this family? Cheerio’s have brought back the mother, father and daughter from last year’s ‘Just Checking’ campaign with some exciting news. Using a Cheerio to illustrate each family member, Dad adds a fourth Cheerio to explain to Gracie that she is going to be a big sister. Gracie then adds a…

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Duracell – Trust Your Power

Lovemarks Video

When the world tells you “no”, you have two options. You can roll over and quit – or you can trust your power. Seattle Seahawks’ Derrick Coleman has been deaf since he was three years old. When people told him this would prevent him from becoming an NFL player, his response was, “I’ve been deaf…

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Beldent – Almost Identical

Lovemarks Video

There’s an age-old social stigma that chewing gum gives a bad impression. But is this true? Beldent challenges this myth using an innovative real-life experiment starring five sets of identical twins. On October 1st at the Museum of Contemporary Art in Buenos Aires, Beldent created an installation called “Almost Identical”. The twins were the art…

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NZ Food & Grocery Council

Speech

Kevin Roberts delivers the opening keynote presentation to the New Zealand Food & Grocery Council at its annual conference in the Gold Coast. In his speech, Kevin spoke about the Unreasonable Power of Creativity, the importance of leadership, and the power that emotion has in appealing to customers and turning from a brand into a Lovemark.

World Business Forum – Milan

Speech

Kevin Roberts delivers the keynote presentation at the World Business Forum (WOBI) in Milan. During his presentation, Kevin talked about the future of business, inspirational leadership, and creating a relationship with customers that makes them Loyal Beyond Reason.

CEO Insights – BrightTalk

Kevin Video

In this video, Kevin Roberts shares how he started his career in marketing, the challenges that are facing marketers and what keeps him inspired, motivated and excited about the future.

Big Data + Big Love – KR Op-ed

Interview

Big Data is the real deal. The muscular left brain has rolled up to the advertising altar with a diamond promise of marketing perfection. In his op-ed, Kevin Roberts provides a look at the relationship between Big Data and Big Love.