http://www.saatchikevin.com SaatchiKevin.com - Kevin Roberts CEO Worldwide - Saatchi & Saatchi - ideas company
Copy and paste http://www.saatchikevin.com/rss.xml into your RSS feed reader. en-us Fri, 5 Mar 2010 00:00:00 -0600 Fri, 5 Mar 2010 00:00:00 -0600 http://www.saatchikevin.com/rss.jpg http://www.saatchikevin.com http://www.saatchikevin.com/Latest_Newsletter/ Subscribe to receive this weekly newsletter in your inbox. Fri, 5 Mar 2010 00:00:00 -0600 http://www.saatchikevin.com/Latest_Newsletter/ http://www.saatchikevin.com/Love_On_the_Edge/ Speaking to leading winemakers and connoisseurs at Pinot Noir 2010, Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the &ldquo;shelf back&rdquo; to reach the heart of the consumer, and building participation. Tue, 2 Feb 2010 00:00:00 -0600 http://www.saatchikevin.com/Love_On_the_Edge/ http://www.saatchikevin.com/sisomo/FOX_Interview_The_Consumer_in_2010/ <img src="http://www.saatchikevin.com/files/media_small/fox-recession.jpg" /><br/> Kevin Roberts discusses the ongoing impact of the recession on advertisers and society, the importance of priceless value, and the creation of loyalty beyond reason. Wed, 9 Dec 2009 00:00:00 -0600 http://www.saatchikevin.com/sisomo/FOX_Interview_The_Consumer_in_2010/ http://www.saatchikevin.com/sisomo/WSJ_Interview_Hiring_Creatives/ <img src="http://www.saatchikevin.com/files/media_small/wsj-hiring-creatives.jpg" /><br/> Kevin Roberts explains the traits job seekers need, to be hired by Saatchi &amp; Saatchi. Tue, 8 Dec 2009 00:00:00 -0600 http://www.saatchikevin.com/sisomo/WSJ_Interview_Hiring_Creatives/ http://www.saatchikevin.com/Blue_Skies/ In this presentation at the Marketing &amp; Innovation Forum in Munich this week, Kevin Roberts has 10 transforming ideas for business including the participation economy, the unreasonable power of creativity, Lovemarks as the future beyond brands, and revolution inside the store. Tue, 1 Dec 2009 00:00:00 -0600 http://www.saatchikevin.com/Blue_Skies/ http://www.saatchikevin.com/sisomo/Toyota_Better_Together/ <img src="http://www.saatchikevin.com/files/media_small/toyota-better-together.jpg" /><br/> It's amazing when two work together as one. Thu, 12 Nov 2009 00:00:00 -0600 http://www.saatchikevin.com/sisomo/Toyota_Better_Together/ http://www.saatchikevin.com/Connecting_With_Young_People_to_Turn_Their_Lives_Around/ In this closing speech at the UK&rsquo;s Annual Youth Justice Convention, Kevin Roberts encourages those working in youth justice to create frameworks of freedom through language, to be inspirational players, and to keep on making a difference. Wed, 11 Nov 2009 00:00:00 -0600 http://www.saatchikevin.com/Connecting_With_Young_People_to_Turn_Their_Lives_Around/ http://www.saatchikevin.com/sisomo/Fruit_By_The_Foot_Replacement_DNA/ <img src="http://www.saatchikevin.com/files/media_small/fruit-by-the-foot.jpg" /><br/> Two boys engage in a surreal Fruit By The Foot face-off. Saatchi &amp; Saatchi New York Wed, 21 Oct 2009 00:00:00 -0500 http://www.saatchikevin.com/sisomo/Fruit_By_The_Foot_Replacement_DNA/ http://www.saatchikevin.com/Rocking_the_World/ Addressing the crowds at Radio City Music Hall for the HSM World Business Forum, Kevin Roberts puts forward answers to two big questions: How do leaders win in this time of new frugality? And how do marketers create &ldquo;Loyalty Beyond Recession&rdquo;? Fri, 9 Oct 2009 00:00:00 -0500 http://www.saatchikevin.com/Rocking_the_World/ http://www.saatchikevin.com/Closer_to_Love/ Standing against the forces of darkness are creativity and innovation, connectivity and togetherness, inspiration and love.&nbsp;In a speech for Enel&rsquo;s Orienta series in Rome, Kevin Roberts outlines his strategy to face this tough outlook and move into the Lovemarks &ldquo;win zone&rdquo;. Wed, 23 Sep 2009 00:00:00 -0500 http://www.saatchikevin.com/Closer_to_Love/