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BBC World Service - World Business Review
wednesday, 1 january, 2003
Lovemarks in 2002.
A three minute interview on Lovemarks and the background to Saatchi & Saatchi's success in 2002.
Bloomberg 'Lovemarks & Marketing' thursday, 28 october, 2010 Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox.
(14 minutes)
Bloomberg 'Advertising & Ideas' thursday, 21 october, 2010 Claudine Cheever discusses what it means to work in advertising today.