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CNBC - Squawk Box
thursday, 2 november, 2006
The Lovemarks Effect (2 November 2006)
A discussion about the new book The Lovemarks Effect - Winning in the Consumer Revolution with the team from CNBC's Squawk Box.
Bloomberg 'Lovemarks & Marketing' thursday, 28 october, 2010 Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox.
(14 minutes)
Bloomberg 'Advertising & Ideas' thursday, 21 october, 2010 Claudine Cheever discusses what it means to work in advertising today.