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BBC News - Business Today
monday, 1 march, 2004
The Future Beyond Brands.
Business Today's Nigel Cassidy ventures to the London International Book fair to review the new book 'Lovemarks - The Future Beyond Brands'.
Bloomberg 'Lovemarks & Marketing' thursday, 28 october, 2010 Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox.
(14 minutes)
Bloomberg 'Advertising & Ideas' thursday, 21 october, 2010 Claudine Cheever discusses what it means to work in advertising today.