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CNNfn
saturday, 1 may, 2004
The future of branding.
A discussion with Pat Kiernan and Ali Velshi of CNN’s The Money Gang about Lovemarks and the market performance of companies that have achieved Lovemark status.
Bloomberg 'Lovemarks & Marketing' thursday, 28 october, 2010 Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox.
(14 minutes)
Bloomberg 'Advertising & Ideas' thursday, 21 october, 2010 Claudine Cheever discusses what it means to work in advertising today.