KQED Forum - San Francisco
wednesday, 9 april, 2008
Adam Werbach on Sustainability
Once the youngest president in the history of the Sierra Club, San Francisco-based Adam Werbach has served as a sustainability consultant to Wal-Mart and recently became the CEO of Saatchi & Saatchi S. Michael Krasny talks to him about his goal "to construct a consumer movement for sustainability" and about the risks of corporate "greenwashing." Thanks to KQED Radio for the audio file.