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WJXT Channel 4
thursday, 1 april, 2004
Forming emotional attachments with brands.
A discussion with Jacksonville's Channel 4 morning presenter Bruce Hamilton about the Lovemarks book and the development of emotional attachments with brands.
Bloomberg 'Lovemarks & Marketing' thursday, 28 october, 2010 Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox.
(14 minutes)
Bloomberg 'Advertising & Ideas' thursday, 21 october, 2010 Claudine Cheever discusses what it means to work in advertising today.