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WSJ Interview 'Hiring Creatives'
tuesday, 8 december, 2009
Hiring creatives at Saatchi & Saatchi
Kevin Roberts explains the traits job seekers need, to be hired by Saatchi & Saatchi.
Bloomberg 'Lovemarks & Marketing' thursday, 28 october, 2010 Kevin Roberts discusses the concept of Lovemarks, how consumers own the brand, and the Age of Now with Pimm Fox.
(14 minutes)
Bloomberg 'Advertising & Ideas' thursday, 21 october, 2010 Claudine Cheever discusses what it means to work in advertising today.