Lexus IS Mosaic
saturday, 1 july, 2006
The innovative launch of the 2006 Lexus IS - 110% sisomagic.
For the launch of the 2006 Lexus IS, Saatchi & Saatchi agency, Team One, linked emails, photo uploads, banners and a website to create a photomosaic at Times Square, New York. The website for the Lexus IS Photomosaic received 600,000 visitors and 70,000 photos were uploaded.