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Master tattoo artist Adam Craft works his magic at the Frankfurt Book Fair - what better way to show Loyalty Beyond Reason and celebrate Lovemarks: The Designers Edition.
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Loyalty Beyond Reason - In The Flesh
wednesday, 4 october, 2006
Master tattoo artist Adam Craft works his magic at the Frankfurt Book Fair - what better way to show Loyalty Beyond Reason and celebrate Lovemarks: The Designers Edition.

How better to express Loyalty than with a tattoo?

To celebrate the evolution of the groundbreaking book that sparked an emotional revolution in business, powerHouse Books partnered with Saatchi & Saatchi to bring the time-honored artistry of the tattoo, live, to the Frankfurt International Book Fair.

Frankfurt Book Fair attendees were able to watch this special brand of Loyalty unfold as New Zealand’s internationally acclaimed master tattoo artist, Adam Craft, performed his magic on three inspirational consumers during the book fair.

Adam Craft from Illicit HQ, New Zealand, designed the Loyalty Beyond Reason tattoo artwork seen in the upcoming limited edition of Lovemarks: The Designers Edition (Spring 2007, powerHouse Books).
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The Opportunity Economy — YMCA Raise Up n Represent 09
The Opportunity Economy — YMCA Raise Up n Represent 09
tuesday, 8 september, 2009
KR Short Cuts (part 1)
KR Short Cuts (part 1)
monday, 6 july, 2009
In today's environment, Intimacy is the vital component for companies looking to create Loyalty Beyond Recession.
KR Short Cuts (part 2)
KR Short Cuts (part 2)
monday, 6 july, 2009
Private label brands are getting smarter and smarter but they lack a vital ingredient that companies like P&G possess...
KR Short Cuts (part 3)
KR Short Cuts (part 3)
monday, 6 july, 2009
A strong relationship between academia and business is essential in the successful execution of sustainable development.
KR Short Cuts (part 4)
KR Short Cuts (part 4)
monday, 6 july, 2009
The biggest crisis we will face over the next five years, will not be economic or environmental but rather a social one...
KR Short Cuts (part 5)
KR Short Cuts (part 5)
monday, 6 july, 2009
The goal today is to be so in-tune with consumers that we can move beyond insights and develop 'revelations'.
Sisomo - Connecting Through Emotion (Part 2)
Sisomo - Connecting Through Emotion (Part 2)
thursday, 11 december, 2008
This is the second part from an interview with Televisa in Mexico. Kevin Roberts talks about product integration, placement and how a rich story helps consumers relate to a brand.
Sisomo - Connecting Through Emotion
Sisomo - Connecting Through Emotion
thursday, 4 december, 2008
Excerpt from an interview with Televisa in Mexico.
Lovemarks Effect Book launch in Germany
Lovemarks Effect Book launch in Germany
friday, 8 august, 2008
The Lovemarks Effect book launch in Germany was a lot of fun (and a great success). Check out the video!
Saatchi & Saatchi Sustainability
Saatchi & Saatchi Sustainability
thursday, 31 january, 2008
Publicis Groupe announces the acquisition of leading sustainability consultancy Act Now Productions. Adam Werbach, Andy Murray and Kevin Roberts discuss the new venture.
B2B vs B2C
B2B vs B2C
monday, 1 october, 2007
Is business to business marketing the same as business to consumer? It's a question that has a very simple answer, and one that makes complete sense when you hear it.
The Future Beyond Lovemarks?
The Future Beyond Lovemarks?
monday, 1 october, 2007
Lovemarks has been around for a few years now and people are starting to ask what comes next. This clip looks at how the game changed and what the essential ingredients of a Lovemark are.
What is The Lovemarks Effect?
What is The Lovemarks Effect?
sunday, 24 june, 2007
Life is full of questions, this video clip seems to point you in the right direction for success in the Consumer Revolution!
2007 New Directors' Showcase
2007 New Directors' Showcase
thursday, 21 june, 2007
The 2007 Saatchi & Saatchi New Directors' Showcase at Cannes was brought to life with traditional Japanese Bunraku puppetry.
Google Zeitgeist - Attraction Economy
Google Zeitgeist - Attraction Economy
monday, 21 may, 2007
Excerpt from the Google Zeitgeist presentation in London on 21 May 2007.
Come to the Edge
Come to the Edge
wednesday, 4 april, 2007
Video of a presentation to Wellington City Council on 04 April 2007.
Lovemarks Mediacat Forum
Lovemarks Mediacat Forum
thursday, 9 november, 2006
A speech to an audience of senior staff working in Turkey's advertising and media industries.
Being Lote
Being Lote
wednesday, 11 october, 2006
Creating a buzz at the start of the Australian rugby season - viral marketing at its best.
What is sisomo?
What is sisomo?
tuesday, 10 october, 2006
Five planners from the Saatchi & Saatchi network discuss how sisomo'd people are today.
KR Lovemarks
KR Lovemarks
sunday, 1 october, 2006
What does the The Toyota Prius have in common with Pepsi, Montblanc and The All Blacks? They are all Lovemarks - hey you gotta practice what you preach!
Lovemark Mediamix
Lovemark Mediamix
sunday, 1 october, 2006
The Lovemarks media message cut to music. Pure sisomo.
The Attraction Economy
The Attraction Economy
tuesday, 15 august, 2006
Excerpt from a P&G presentation in Venezuela on 15 August 2006.
The Inspirational Consumer
The Inspirational Consumer
tuesday, 15 august, 2006
Excerpt from a P&G presentation in Venezuela on 15 August 2006.
Toyota Yaris Mobisodes
Toyota Yaris Mobisodes
tuesday, 1 august, 2006
A first of its kind agreement - Toyota partners with the Fox network to produce video content for mobile phones.
Toyota Yaris 'Life on Wheels'
Toyota Yaris 'Life on Wheels'
saturday, 1 july, 2006
Consumer generated advertising on www.currenttv.com
Lexus IS Mosaic
Lexus IS Mosaic
saturday, 1 july, 2006
The innovative launch of the 2006 Lexus IS - 110% sisomagic.
Emotion not Reason
Emotion not Reason
thursday, 8 june, 2006
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.
The Consumer is Boss
The Consumer is Boss
thursday, 8 june, 2006
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.
sisomo - Sight, Sound and Motion
sisomo - Sight, Sound and Motion
thursday, 8 june, 2006
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.
Kevin at Ad:Tech 2005
Kevin at Ad:Tech 2005
monday, 7 november, 2005
Excerpts from a keynote address to Ad:Tech, Media Marketing Technology 7 November 2005, New York.
Get in Touch with Consumers
Get in Touch with Consumers
saturday, 1 october, 2005
We should be in touch with consumers about how and what they feel over a constant period of time.
Money & Making the World a Better Place
Money & Making the World a Better Place
saturday, 1 october, 2005
Money is a fantastic generator of choices which, if used wisely, can help to make the world a better place.
Research in Advertising
Research in Advertising
saturday, 1 october, 2005
Many clients use research as a crutch, instead of using judgement.
The Role of Advertising
The Role of Advertising
saturday, 1 october, 2005
Whilst being socially, ethically, economically and environmentally sound, the advertising industry has to take a stand on things like advertising to kids, obesity and drugs etc.
Personal Career Success
Personal Career Success
saturday, 1 october, 2005
The recipe for a successful career - continuity, focus, inspiration and teamwork.
Sustainable Brands
Sustainable Brands
saturday, 1 october, 2005
Lovemarks has provided us with a framework that can put our brands into a premium position in a market of one.
Emotional Attachments to Brands
Emotional Attachments to Brands
saturday, 1 october, 2005
How emotional attachments to certain brands can affect consumer purchasing decisions.
Watchable Advertising
Watchable Advertising
saturday, 1 october, 2005
Most TV advertising is rubbish, agencies need to create TVCs that entertain and engage people.