KR Short Cuts (part 1) monday, 6 july, 2009 In today's environment, Intimacy is the vital component for companies looking to create Loyalty Beyond Recession.
KR Short Cuts (part 2) monday, 6 july, 2009 Private label brands are getting smarter and smarter but they lack a vital ingredient that companies like P&G possess...
KR Short Cuts (part 3) monday, 6 july, 2009 A strong relationship between academia and business is essential in the successful execution of sustainable development.
KR Short Cuts (part 4) monday, 6 july, 2009 The biggest crisis we will face over the next five years, will not be economic or environmental but rather a social one...
KR Short Cuts (part 5) monday, 6 july, 2009 The goal today is to be so in-tune with consumers that we can move beyond insights and develop 'revelations'.
Sisomo - Connecting Through Emotion (Part 2) thursday, 11 december, 2008 This is the second part from an interview with Televisa in Mexico.
Kevin Roberts talks about product integration, placement and how a rich story helps consumers relate to a brand.
Lovemarks Effect Book launch in Germany friday, 8 august, 2008 The Lovemarks Effect book launch in Germany was a lot of fun (and a great success). Check out the video!
Saatchi & Saatchi Sustainability thursday, 31 january, 2008 Publicis Groupe announces the acquisition of leading sustainability consultancy Act Now Productions. Adam Werbach, Andy Murray and Kevin Roberts discuss the new venture.
B2B vs B2C monday, 1 october, 2007 Is business to business marketing the same as business to consumer? It's a question that has a very simple answer, and one that makes complete sense when you hear it.
The Future Beyond Lovemarks? monday, 1 october, 2007 Lovemarks has been around for a few years now and people are starting to ask what comes next. This clip looks at how the game changed and what the essential ingredients of a Lovemark are.
What is The Lovemarks Effect? sunday, 24 june, 2007 Life is full of questions, this video clip seems to point you in the right direction for success in the Consumer Revolution!
2007 New Directors' Showcase thursday, 21 june, 2007 The 2007 Saatchi & Saatchi New Directors' Showcase at Cannes was brought to life with traditional Japanese Bunraku puppetry.
Come to the Edge wednesday, 4 april, 2007 Video of a presentation to Wellington City Council on 04 April 2007.
Lovemarks Mediacat Forum thursday, 9 november, 2006 A speech to an audience of senior staff working in Turkey's advertising and media industries.
Being Lote wednesday, 11 october, 2006 Creating a buzz at the start of the Australian rugby season - viral marketing at its best.
What is sisomo? tuesday, 10 october, 2006 Five planners from the Saatchi & Saatchi network discuss how sisomo'd people are today.
Loyalty Beyond Reason - In The Flesh wednesday, 4 october, 2006 Master tattoo artist Adam Craft works his magic at the Frankfurt Book Fair - what better way to show Loyalty Beyond Reason and celebrate Lovemarks: The Designers Edition.
KR Lovemarks sunday, 1 october, 2006 What does the The Toyota Prius have in common with Pepsi, Montblanc and The All Blacks? They are all Lovemarks - hey you gotta practice what you preach!
Lovemark Mediamix sunday, 1 october, 2006 The Lovemarks media message cut to music. Pure sisomo.
The Attraction Economy tuesday, 15 august, 2006 Excerpt from a P&G presentation in Venezuela on 15 August 2006.
The Inspirational Consumer tuesday, 15 august, 2006 Excerpt from a P&G presentation in Venezuela on 15 August 2006.
Toyota Yaris Mobisodes tuesday, 1 august, 2006 A first of its kind agreement - Toyota partners with the Fox network to produce video content for mobile phones.
Kevin at Ad:Tech 2005 monday, 7 november, 2005 Excerpts from a keynote address to Ad:Tech, Media Marketing Technology 7 November 2005, New York.
Get in Touch with Consumers saturday, 1 october, 2005 We should be in touch with consumers about how and what they feel over a constant period of time.
Money & Making the World a Better Place saturday, 1 october, 2005 Money is a fantastic generator of choices which, if used wisely, can help to make the world a better place.
Research in Advertising saturday, 1 october, 2005 Many clients use research as a crutch, instead of using judgement.
The Role of Advertising saturday, 1 october, 2005 Whilst being socially, ethically, economically and environmentally sound, the advertising industry has to take a stand on things like advertising to kids, obesity and drugs etc.
Personal Career Success saturday, 1 october, 2005 The recipe for a successful career - continuity, focus, inspiration and teamwork.
Emotional Attachments to Brands saturday, 1 october, 2005 How emotional attachments to certain brands can affect consumer purchasing decisions.
Watchable Advertising saturday, 1 october, 2005 Most TV advertising is rubbish, agencies need to create TVCs that entertain and engage people.
