sisomo - iPod Video - Being Lote

iPod Video

Creating a buzz at the start of the Australian rugby season - viral marketing at its best.

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Being Lote - iPod

wednesday, 11 october, 2006

Creating a buzz at the start of the Australian rugby season - viral marketing at its best.

This sisomo campaign was created by Saatchi & Saatchi Sydney and uses the fake disappearance of Australian rugby star, Lote Tuqiri, to promote the New South Wales rugby team, the Waratahs.

File size - 30mb
Duration - 5min

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