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MONDAY 8th
As pressure rolls on through markets and households, brand loyalty has never mattered more to businesses. In this presentation at the Snackex 2009 conference in Berlin, Kevin Roberts uncovers the secrets to innovating, connecting and winning, by turning price-focused value into priceless Lovemarks value.
THURSDAY 28th
In this presentation at the Marketing Innovation Forum in Sofia, Kevin Roberts stressed the pivotal role that ideas and innovation will play to counteract the current downturn. "In the midst of catastrophe innovation is crucial. Your job is to reset your priorities...win now and you win for years to come."
TUESDAY 19th
Kevin Roberts’ recent address to the 20th Annual Leadership Congress of the ACEO in Athens “Smart Leaders Bad Decisions” looked at how to win in the new reality, and tackled “en passant” the issue of making and avoiding mistakes.
TUESDAY 5th
Kevin Roberts lays down a challenge to make the leap from being Liked to being Loved, in this presentation at the 2009 Boarding Schools Association conference in Oxfordshire, UK. Roberts also discusses the concept of Peak Performance, which he believes is the second key to elevating boarding and Britain.
THURSDAY 23rd
In 2008 you had to be a radical optimist. 2009 demands the same. And more. In this keynote presentation at the South African Ad Review Awards in Johannesburg, Kevin Roberts serves up seven ways to Win Ugly in 2009 and talks about the importance of creativity and ideas to get through us these stormy economic seas.
THURSDAY 16th
In this presentation to students at the American University in Dubai, Kevin Roberts talks about the role of business and creativity in this new Age of Ideas. Dubai is at the crossroads of culture, creativity and commerce so it has the perfect opportunity to get to the future first – Roberts gives the students five shortcuts.
FRIDAY 27th
Although the food service industry is solid, nothing is guaranteed as we face tough choices in testing times. In this presentation at Boston Pizza's annual franchisee conference in San Diego – themed "The best you can be" – Kevin Roberts shares six key ingredients to rise to this challenge.
FRIDAY 20th
In this presentation at the IAA Forum in Zürich, Kevin Roberts speaks of the challenges facing advertisers everywhere in this frosty economic climate. He also delivers a call to action for marketers to push their brands into Lovemarks territory, in order to survive and thrive.
TUESDAY 17th
The road to success is built on ideas. Ideas are flames of the imagination. Ideas light up the world. In Kevin Roberts’ recent lecture to students at Ripley St. Thomas School, he outlines five big ideas to put them on the path to the Big Life.
FRIDAY 6th
In this address to Saatchi & Saatchi clients and employees in Brussels, Kevin Roberts shares five ways to Win Ugly in 2009 by creating priceless Lovemarks value. www.saatchi.be
